REALIZING POTENTIAL TODAY AND BUILDING MOMENTUM FOR TOMORROW
Populus Brands is a first-of-its-kind marketing, brand-building and strategic business development company that is synchronizing the unbelievable power of forward thinking content creation.
Here, we forge bespoke partnerships between content creators, sponsors, licensors, manufacturers, retailers, marketers, venture capital and companies across diverse businesses.
Everyday we continue to drive results by reinventing, magnifying and strengthening brand value and brand equity surrounding any product or service.
Ultimately, we drive revenue and retail sales for our clients.
TRIGGERING MAXIMUM BRAND POTENTIAL
At Populus Brands, we view every client and company we work with as our partner and we strive to live and deliver upon the fundamentals of what that truly means. We work hard to build relationships that will last a lifetime regardless of whether you are a client or a partner with one of our clients.
Our family of Populus Partners include content creators, major media and publication companies, television and digital networks, syndicators, production houses, direct response retailers and agencies, talent, celebrities as well as major manufacturers, research laboratories and inventors.
We have developed strategic affiliations with leaders in key industries providing alternative options to traditional sponsorship and licensing. We believe in a wide diversification of revenue streams and marketing drivers to maximize long-term planning, long-term profitability and greater brand control.
Our goal is to develop win-win relationships that foster an environment of collaboration and over-delivery at every level and at every stage.
Companies That Have Benefited From Our Methodology
Founder & CEO
Chad Bennett has produced hundreds of hours of network, cable and digital programming. He has launched more than 1,000 product SKUs and brand extensions, driving more than $500 million in consumer spending. He has sold and executed hundreds of television and digital integrations driving millions in revenue and he has created marketing extensions that have delivered billions of impressions.
To showcase Populus’ methodology that content on any platform - on network, cable, digital, mobile or in print - can be built into a lifestyle brand, Bennett and The Populus Brands Team recently sold and executed sponsorship and brand extensions around the Emmy Nominated Cooking Show, Recipe Rehab, the first program from a YouTube original channel to premiere on broadcast television. During Season 1 of this Saturday Morning program, integrations with Fortune 500 companies were delivered and then synergized off air with a show inspired cookbook release from a major publisher that Populus brought to life.
Give us a ring or shoot us a note. We can’t wait for new ideas to start flowing.
The foundation of our methodology has been born, tested, perfected and driven by over 650 hours of primetime story telling within some of television’s most acclaimed and successful shows in history.
We have the ability to navigate and translate across wide-ranging industries, corporate structures and business units seamlessly. Our diverse business and creative development experience has allowed us to continually merge content ideation and content production uniquely with sponsorship, licensing, manufacturing, retail and marketing to drive multi-faceted engagement, ratings and sales lifts time and time again.
By utilizing our proven and paradigm shifting methodology, we map a course that intersects media and entertainment with consumer product marketing, development, manufacturing and innovation. In the ever-changing landscape of every business sector, this highly dynamic and refined process powered by story telling builds new and exciting lifestyle brands like never before.
We take pride in asking the right questions. We leap at the chance to explore unique ideas and innovative partnerships. We love to play connect the dots. We thrive when we can foster an environment of collaboration with experts in different yet complimentary industries. Most importantly, we strive for high impact marketing impressions, dynamic connectivity and immediate consumer spending around intellectual property, content, brands, products and services.